Role: Concept / Scriptwriter / Copywriter

I came up with the idea for this one, wrote scripts, and saw the project right through to shoot and post production. Had lots of fun working alongside director Jim Owen and the equally lovely Jacob Edwards. Cheerios wanted to be the first brand to come out and say that mornings are a special kind of madness. To move on from the overdone image of breakfast time being a stereotypical sea of effortless mum’s and peaceful children, because the research said something entirely different. The TVC landed on ‘Make Friends With Morning’, and this series pushed that message into digital.